Websites & patient experience · Practical guide

Keep delivery directions separate from patient arrival

A contact page publishes the postal or delivery entrance as the main address instructions. Patients follow it and arrive at a staff-only or goods entrance. Delivery instructions belong where suppliers can find them without distracting patients from the main entrance route. Label the purpose plainly and keep patient arrival information prominent.

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Make the website useful for the people who use your practice.

What to change

Separate correspondence and delivery information from patient arrival instructions. Confirm which address details are genuinely needed by each audience before publishing extra routes.

A worked example

Illustrative example

A practice has a rear loading entrance for supplies and a front patient entrance. The contact page uses the front route for visits and labels the rear information only for deliveries where public guidance is needed.

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Make the service and next step clear on every screen.
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Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the venue whether deliveries use another door or contact person before adding directions. A general “access” page that mixes parcels, staff entry and patient check-in can make all three tasks harder, even when every individual detail is technically accurate.

Label supplier-only contact details clearly. A visitor trying to attend an appointment should not mistake a delivery number or rear-door instruction for the practice's main reception route.

What to agree before publishing

Give delivery directions a clear audience label and a separate place from the main patient arrival instruction. Confirm the receiving entrance, contact and any restrictions with the venue or practice team responsible. A supplier may need a rear access route that would confuse someone attending an appointment. Review the page by asking both a fictional patient and delivery driver where they would go. Each should identify the appropriate route without reading a mixed paragraph and deciding which sentences might apply to them.

How to check the result

Someone attending an appointment can follow the right route without reading instructions written for couriers.

A mistake to avoid

Do not make a back-office mailing address look like a place where patients can arrive or receive care.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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