What to change
Ask your supplier to provide a dependable way to reach page-end links even when the list automatically adds more content.
A worked example
Illustrative example
A visitor can stop extending a resource list and reach the footer's contact links, rather than having those links repeatedly move farther down the page.


Why this matters to your practice
An endlessly growing list can keep pushing the footer away just as someone reaches it. That is frustrating when they want contact details or an accessibility link. Ask your supplier to demonstrate a deliberate route to those destinations while more results are loading. Consider whether a clear Load more action would make the list easier to control. The goal is to preserve browsing convenience without making ordinary page-end information feel impossible to reach.
A practical review example
Someone may scroll towards Contact or Accessibility in the footer, only for another group of results to push it away. Ask your supplier to demonstrate reaching those links deliberately while loading continues. Review whether a visible Load more action would make the collection easier to control. The footer should remain a real destination, not a moving target. Test the same route by keyboard so the solution supports someone who wants to leave the results and reach practical information without browsing every remaining item first.
How to check the result
Accept when page-end destinations remain reachable through a predictable interaction regardless of how many list items are available.
A mistake to avoid
Duplicating one footer link near the top does not solve the broader problem if other important page-end routes remain unreachable.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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