What to change
Explain genuine fee differences through service and location labels. Prefer a clear statement of which amount applies over a small exception that contradicts the main price.
A worked example
Illustrative example
A practice lists an initial appointment at its own clinics separately from the same provider's independently arranged home visits. Each option states its scope and directs visitors to the correct fees information.
Put it into practice
Ask the team whether a shared price page needs separate labelled sections. Visitors should not have to infer which figure applies from a small address line after they have already started booking.
If a shared service page gives an example price, identify the branch or scope it applies to. Otherwise the example can look like a group-wide figure despite separate local price lists.
What to agree before publishing
Place the branch name directly beside the fee rather than relying on a page footer or address line to supply context. Ask the team whether the difference is permanent, temporary or tied to a particular appointment type, and describe only the approved arrangement. Then follow the booking link from each price entry. The destination should preserve the relevant location or make any further choice clear. A visitor comparing fees needs to know what and where each amount describes before taking it as the price of their visit.
How to check the result
A person can identify the applicable price from their chosen service and location before booking.
A mistake to avoid
Do not present the lowest available fee as the default for all branches when the booking route routinely charges another amount.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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