Websites & patient experience · Practical guide

Keep section links accurate while the rest of the page loads

A section link may initially land correctly, then late-loaded content above it pushes the intended heading away. Visitors arrive at the wrong-looking section despite following a valid link.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to preserve a useful destination when visitors follow a link to a lower section before images or embedded content finish loading.

A worked example

Illustrative example

A visitor follows a link to Contact options and stays at that heading even when the branch image farther up the page finishes loading.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A link to a specific section should remain useful after the rest of the page loads. A delayed image above the destination can otherwise move the heading away just after arrival. Ask your supplier to demonstrate a direct link to a lower section on a slower connection, then wait for the page to finish. Include fixed headers and enlarged text. The visitor should still see the section they chose and have a sensible next action from that location.

A practical review example

Someone may open a shared link directly to Contact options, then see the heading move away when a photograph higher on the page arrives. Ask your supplier to demonstrate that first visit on a slower connection and watch until loading finishes. Repeat from the page's own contents link. Include a fixed header and larger text, checking both the visible heading and next keyboard action. The final settled page should keep the visitor oriented to the section they deliberately chose, not merely land there for a moment.

How to check the result

Accept when linked section arrivals remain stable through delayed content and do not require the visitor to rediscover the destination.

A mistake to avoid

An initial successful jump does not establish that the final loaded page leaves the reader in the same useful place.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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