What to change
Ask your supplier to distinguish linked words during ordinary reading, using a consistent treatment that remains clear without relying only on colour.
A worked example
Illustrative example
A directions paragraph includes an underlined transport-information link that is recognisable before tapping, while surrounding important words remain ordinary non-link emphasis.
Why this matters to your practice
Links inside an explanation should look like routes to more information before somebody points at them. A visitor reading about preparation should be able to recognise the link to directions or fees without trying every phrase. Ask for a consistent treatment throughout body text, and review it where links appear next to ordinary emphasis. The supplier should ensure it remains recognisable for people who cannot rely on colour differences. The words themselves should also describe the destination.
A practical review example
A directions paragraph may contain both bold emphasis and a link to transport information. Ask a colleague which words they expect to open another page before moving a pointer over them. Review the same paragraph on a phone and inside a coloured notice. The link treatment should remain recognisable in both places. The supplier should also show keyboard and visited states, so using the link does not make its words disappear against the background or become indistinguishable from ordinary emphasis.
How to check the result
Accept when links are distinguishable, readable and visibly focused across the actual content backgrounds used by the site.
A mistake to avoid
Colour alone can leave readers guessing which highlighted words are links and which merely belong to the brand styling.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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