What to change
Ask your supplier to accommodate complete action labels at narrow widths and larger text sizes, rather than shortening them until their meaning becomes vague.
A worked example
Illustrative example
The label Continue to contact details wraps onto two lines on a small screen, while the complete action and its focus outline remain visible.
Why this matters to your practice
A useful button label tells a visitor what happens next. Shortening Continue to contact details to a vague word just to fit a design can remove that reassurance. Ask your supplier to make the button accommodate the wording, especially when text is enlarged. Review the longest real labels, not just Submit and Back. If a label wraps onto two lines, both lines should stay readable and form one clear target, with enough space before the next action.
A practical review example
A button saying Continue to contact details gives more reassurance than Continue alone. On a narrow phone it may need two lines. Ask your supplier to show the longest real action label with enlarged text and neighbouring buttons present. Both lines should remain one usable target, with a visible keyboard marker and no overlap. Then review a longer realistic replacement label in the same design, so future editorial improvements do not depend on preserving the exact character count of today's approved wording.
How to check the result
Accept when action wording stays complete and readable across supported layouts, with enough separation from neighbouring controls.
A mistake to avoid
Shortening a meaningful action to a vague word solely to fit the design can make the interface harder to understand.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.