What to change
Ask the supplier to let people either correct an optional answer or clear it and continue, unless the practice has a genuine requirement explained in advance.
A worked example
Illustrative example
An optional organisation website rejects an incomplete address. The visitor can either provide the complete address or clear the field and continue.


Why this matters to your practice
Optional should mean that a visitor may leave the answer out. It does not mean an incomplete answer must be accepted, but the route back to a blank box should remain clear. Consider a practice asking for a website address from business clients while also accepting personal enquiries. Someone who starts typing and changes their mind should still continue. Ask reception to check that the correction wording offers the right choice rather than accidentally demanding information you do not require.
How to check the result
Accept when the interface accurately offers both recovery routes and does not change the original requirement after a failed attempt.
A mistake to avoid
An error phrased as Enter your telephone number accidentally turns an optional question into a perceived requirement.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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