Websites & patient experience · Practical guide

Keep the page's reading order clear in every layout

A page arranged with visual columns can have an underlying reading order that places answers before questions or warnings after the related action. Screen reader users encounter a different explanation.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to make instructions, choices and related explanations follow a meaningful sequence when read aloud or stacked on a phone.

A worked example

Illustrative example

A preparation panel is read before the control that starts its task, even though the panel sits beside that control in the wide-screen design.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A two-column layout can look sensible while its spoken reading sequence puts an instruction after the action it explains. Review the page as a story: introduction, relevant information, then the choice the visitor needs to make. Ask the supplier to listen through it in that order and show the stacked phone layout too. Your team should judge the meaning of the sequence. The technical work is to preserve that meaning across presentations, rather than relying on position alone.

How to check the result

Accept when both visual and spoken routes provide information in time for the decision or action it supports.

A mistake to avoid

Moving a warning visually above a button does not ensure it will be encountered first in the page's reading sequence.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.