What this means for your practice
Ask the designer to supply tested text and background pairings and show where each works. Use words or other clear cues alongside colour whenever an important instruction or status needs to be understood.
An example to discuss with your team
View a notice without relying on its colour; the message should remain clear.


A practical example
For example, a pale brand colour may be suitable as a background but unsuitable for small text on white. Ask to see actual appointment notices and website buttons using the approved combinations. A warning or confirmation should still make sense when the colour is not obvious. Include those examples in the handover so staff can choose a safe starting point. The useful outcome is a small set of dependable choices, rather than a palette that looks good in isolation but leaves every practical decision open.
Provide a few ready-to-use examples alongside the palette. A staff member creating an opening-hours notice should be able to choose a proven heading, background and body-text combination without guessing. This makes the guidance easier to follow than a page of colour values alone.
Make the design useful in everyday work
Ask the designer to supply specific text-and-background combinations with evidence from appropriate checks, rather than a palette of colours with no usage guidance. Identify which combinations are intended for ordinary text, notices and controls. Where colour communicates a status, include wording or another clear cue so its meaning does not depend on recognising the colour alone. Review realistic examples with longer text and actual buttons. Give editors a limited set of approved choices they can apply confidently. This makes the palette a practical communication tool rather than an attractive selection that each staff member interprets differently.
How to check the result
Count assets using unreviewed colour combinations.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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