Brand & design · Practice guide

Give staff colour combinations they can use confidently

Illustrative situation

A palette of attractive colours does not tell staff which combinations work for text, buttons or notices. Ask your designer to supply tested pairings and examples of their intended use. Important information should remain understandable through words, labels or other cues as well as colour. This helps the brand work for more people and prevents improvised combinations from making everyday materials difficult to read.

Healthcare brand materials with blue and orange stationery, colour samples and wayfinding arrows.
Build an identity that helps people understand and recognise your practice.

What this means for your practice

Ask the designer to supply tested text and background pairings and show where each works. Use words or other clear cues alongside colour whenever an important instruction or status needs to be understood.

An example to discuss with your team

View a notice without relying on its colour; the message should remain clear.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.

A practical example

For example, a pale brand colour may be suitable as a background but unsuitable for small text on white. Ask to see actual appointment notices and website buttons using the approved combinations. A warning or confirmation should still make sense when the colour is not obvious. Include those examples in the handover so staff can choose a safe starting point. The useful outcome is a small set of dependable choices, rather than a palette that looks good in isolation but leaves every practical decision open.

Provide a few ready-to-use examples alongside the palette. A staff member creating an opening-hours notice should be able to choose a proven heading, background and body-text combination without guessing. This makes the guidance easier to follow than a page of colour values alone.

Make the design useful in everyday work

Ask the designer to supply specific text-and-background combinations with evidence from appropriate checks, rather than a palette of colours with no usage guidance. Identify which combinations are intended for ordinary text, notices and controls. Where colour communicates a status, include wording or another clear cue so its meaning does not depend on recognising the colour alone. Review realistic examples with longer text and actual buttons. Give editors a limited set of approved choices they can apply confidently. This makes the palette a practical communication tool rather than an attractive selection that each staff member interprets differently.

How to check the result

Count assets using unreviewed colour combinations.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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