The Kay & Co. resource library
Develop a recognisable healthcare identity and a consistent experience across digital and printed materials.
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31 resources
Explain what your practice needs, compare quotes fairly and know what your supplier will deliver.
Inside this topicHow to explain your website or digital project to a supplier · How to compare quotes for a healthcare app
81 resources
Make your website easier to read and use, including on phones and with tools that help people with disabilities.
Inside this topicMaking your practice website easier for everyone to use · Make page headings useful for people who listen to the website
38 resources
Create a recognisable practice identity and useful signs, leaflets, website pages and staff templates.
Inside this topicHow to brief a designer on your healthcare brand · Define a tone of voice staff can actually use
47 resources
Understand what your reports are counting and whether your marketing is bringing useful enquiries.
Inside this topicIs your marketing bringing the right enquiries? · Avoid counting confirmation-page reloads as new enquiries
The complete list
Showing 1–24 of 43 resources, ordered by title.
As a practice grows, different teams may create their own names unless there is an easy route to a shared decision. Set out who approves a new service name…
A polished PDF is useful to distribute, but it may not give your team a practical way to update the content. Agree the editable files, fonts, images and…
A single logo image rarely covers a website, a printed sign and an appointment letter equally well. Tell your designer where the identity will be used and…
Before designing slides, decide what the audience should understand or agree by the end. A board discussion, a partner introduction and a patient…
A shared set of website elements can make pages consistent and easier to maintain. Start with the parts your services repeatedly need, such as contact…
A rebrand reaches families through much more than the website. Visitor notices, enquiry packs, email signatures and signs all contribute to recognition.…
A name shown large in a presentation may behave very differently in a mobile header, an email sender line or a small printed label. Try those everyday uses…
Changing a shared button or notice can affect many pages at once. Ask your supplier to identify where it is used and demonstrate the important journeys…
A naming project works better when the team agrees what the name needs to help people understand before discussing favourites. Describe the service, the…
A distinctive font can work well in a logo and poorly in a long appointment instruction. Choose typefaces by trying the actual content people need to read,…
An illustration is most useful when it helps explain something the reader would otherwise find difficult. Write down that purpose before discussing style.…
A change of ownership needs accurate public information as well as a new appearance. Agree the facts with the responsible business advisers before adapting…
A separate name and identity can help when there is a clear audience or service reason, but it also creates more material to maintain. Compare the proposed…
“Friendly and professional” sounds sensible but does not help a colleague write a difficult message. Show what your tone means when giving instructions,…
A dental brand becomes more useful when it explains differences patients can understand and the practice can support. Start with questions people ask when…
A website design should show more than the ideal completed screen. People also encounter an empty appointment list, a form sending a request or a message…
Patients should not have to decode a page before understanding what to do next. Keep specialist terms where they are needed, but explain them in the…
Watching someone try to use your website often tells you more than asking whether they like its appearance. Research should help you discover where people…
Brand files need to work in the software and situations reception uses every day. Begin with the common tasks: appointment letters, opening-hours notices…
Templates save time when they hold the right information and still leave room for a human reply. Identify the facts staff should use consistently, such as…
A palette of attractive colours does not tell staff which combinations work for text, buttons or notices. Ask your designer to supply tested pairings and…
A presentation template should support the slides your team actually makes, using the software it already has. Include practical layouts for introductions,…
Families need specific, accurate information when comparing homes. Describe the setting, practical arrangements and care scope using facts the provider can…
Returning patients may use the name they first encountered, even after your team has adopted the new one. Explain the connection where it helps them find…
