Help readers move through a long information pack
A long document is easier to use when its sections reflect the questions readers bring to it. Give the contents page meaningful names and make the…
The Kay & Co. resource library
Brand & design resources · page 2
Develop a recognisable healthcare identity and a consistent experience across digital and printed materials.
Find an answer
Search a question, a task or a few words.
Search results
Matching resources
The complete list
Brand & design resources
Showing 25–43 of 43 resources, ordered by title.
Help staff use your shared design tools
A library of templates and website elements is useful when people can find a suitable example and understand how to apply it. Show complete, realistic tasks…
How to brief a designer on your healthcare brand
A useful brand brief helps a designer understand your practice, the people you serve and the impression your materials should give. You do not need to…
How to explain your website or digital project to a supplier
A good project brief helps a supplier understand what your practice needs to improve. It does not need to read like a technical specification. Explain the…
Keep approved illustrations easy to find and reuse
An organised illustration library saves work only when people can tell what each image means and where it can be used. Keep the editable source, suitable…
Keep dental patients comfortable through a rebrand
A new name or visual identity can raise practical questions for established patients: is this still the same practice, are appointments unchanged and who…
Keep local character within a care-home group brand
A shared identity can help families recognise a care group while still allowing each home to show its own setting and community. Decide which elements stay…
Make care-home information packs easier to compare
A family may read several information packs while trying to organise questions and discuss options together. Use clear headings for the practical subjects…
Make document templates safe and straightforward to edit
Staff need to know which parts of a template they can change and which hold agreed information or structure. Show those boundaries clearly and provide…
Make important illustrations understandable without the picture
If an illustration carries information, readers need another useful way to access that meaning. A short image description may suit a simple visual, while a…
Make presentation evidence easy to understand and check
A chart or headline can look authoritative even when it is only an example or estimate. Label important figures so the audience can tell what was measured,…
Make the relationship between your services easy to understand
When a group has several practice or service names, visitors need to understand how they relate. Start with the actual provider and ownership arrangements,…
Make your practice recognisable across everyday materials
Patients may encounter your website, an email, a printed letter and a sign during one appointment journey. Those materials should feel connected and carry…
Organise documents so readers can find the important points
A readable document gives different kinds of information clear roles: headings help people navigate, instructions explain actions and supporting detail adds…
Plan dental photography around patient questions
A useful photo brief identifies where each image will appear and what it helps someone understand. Plan genuine views of the entrance, appropriate practice…
Review illustrations for meaning as well as appearance
A simplified picture can accidentally change the explanation it is meant to support. Arrows, order, scale and labels can all imply a relationship. Ask the…
Show what the numbers in your charts actually mean
A chart needs enough context for someone to understand the comparison. Name what is counted, the period covered and the relevant group. Distinguish missing…
Test whether people understand a proposed brand name
A name can be memorable without being clear. Before choosing it, show people how it will appear beside the service description and ask what they think the…
Write error messages that help people recover
When something goes wrong online, people need to understand what they can do next. A calm message explains the immediate problem without blaming the visitor…