Websites & patient experience · Practice guide

Help families prepare for a care-home visit

Illustrative situation

A visit page can remove a layer of uncertainty before a family arrives. Explain the entrance, where to park or ask about travel, whom they will meet where confirmed and how to discuss support needs. Keep the practical details specific to the home. A welcoming photograph helps set the scene, but cannot replace a clear address and arrival instruction.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Create a useful visit page owned by the local team. Include current directions and contact details, and provide a way to discuss access needs rather than assuming all visits are alike.

An example to discuss with your team

Ask someone unfamiliar with the site to plan a visit using the page alone.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, a visitor may need to know whether to use the main reception or another entrance for an arranged tour. Ask a colleague unfamiliar with the site to plan the visit from the page alone. Then compare it with the confirmation message. Families should be able to find their way and know whom to contact if arrangements change, leaving the visit itself free for the questions they came to ask.

Where the visit involves more than one family member, provide a way to discuss the practical arrangement in advance. Avoid assuming the same tour format suits every enquiry. The page can remain welcoming while letting the local team confirm any support or access questions individually.

Make this improvement work

Ask the local team which arrival questions visitors most often raise after arranging a visit. Verify the route to the actual entrance, contact details and practical arrangements before putting them on the page. Give readers a way to discuss particular access needs rather than claiming that one generic description covers everyone. Ask someone unfamiliar with the site to plan a fictional visit and note every missing answer. Check confirmation emails against the maintained page so staff are not sending different versions of the directions. Assign a review trigger when entrances or visit arrangements change, including temporary changes that may not justify a full website redesign.

How to check the result

Track repeated practical questions before visits.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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