What this means for your practice
Give practical service details a named owner and a review trigger. Changes in availability, location or what the service offers should reach the website through an agreed process.
An example to discuss with your team
Change a fictional service location; identify every page needing the same update.


A practical example
Suppose a service moves from one branch to another. The main page, practitioner profile, booking link and arrival instructions may all need attention. Ask your supplier to identify those connected places before publishing the change. The local team should confirm the address and arrangements, while someone checks the finished pages as a patient would use them. The useful outcome is one clear account of the current service, wherever a visitor begins.
Give the editor the effective date of a change as well as the new fact. This matters when existing bookings follow one arrangement and future appointments another. The website can then explain the difference clearly instead of presenting a new description as though it had always applied.
Make this improvement work
Create a short change request that includes the old fact, new fact, effective date and confirming owner. Ask the publisher to identify repeated references before editing, especially service cards and linked appointment pages. A future change may need different wording for existing bookings and new enquiries, so the service team should decide that distinction. Keep outstanding updates visible until the final public version is checked. Review corrections arriving repeatedly through informal channels and make the official route easier to use. The process should work when the person who usually remembers every affected page is unavailable.
How to check the result
Count conflicting service facts found during review.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
