Websites & patient experience · Practice guide

Keep service information up to date

Illustrative situation

The most useful service page can become misleading after a change of practitioner, venue or appointment format. Agree how those changes reach the person who updates the website. A simple shared note saying what changed, when it applies and who confirmed it can be enough. Avoid relying on the web team to discover service changes through social posts or conversations.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Give practical service details a named owner and a review trigger. Changes in availability, location or what the service offers should reach the website through an agreed process.

An example to discuss with your team

Change a fictional service location; identify every page needing the same update.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

Suppose a service moves from one branch to another. The main page, practitioner profile, booking link and arrival instructions may all need attention. Ask your supplier to identify those connected places before publishing the change. The local team should confirm the address and arrangements, while someone checks the finished pages as a patient would use them. The useful outcome is one clear account of the current service, wherever a visitor begins.

Give the editor the effective date of a change as well as the new fact. This matters when existing bookings follow one arrangement and future appointments another. The website can then explain the difference clearly instead of presenting a new description as though it had always applied.

Make this improvement work

Create a short change request that includes the old fact, new fact, effective date and confirming owner. Ask the publisher to identify repeated references before editing, especially service cards and linked appointment pages. A future change may need different wording for existing bookings and new enquiries, so the service team should decide that distinction. Keep outstanding updates visible until the final public version is checked. Review corrections arriving repeatedly through informal channels and make the official route easier to use. The process should work when the person who usually remembers every affected page is unavailable.

How to check the result

Count conflicting service facts found during review.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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