What this means for your practice
Review the source and permission for each asset, current service facts and the final presentation. Keep the approved copy and visual tied to the scheduled post.
An example to discuss with your team
Replace the image after copy approval in a test workflow and confirm the post returns for any necessary visual review before scheduling.
What to discuss with your agency
Ask to replace a sample image after copy approval and follow the resulting review. Who checks permission, source and current service details? For AI-created illustrations, describe them as illustrations where context requires; they should not masquerade as photographs of your premises, team or treatment results.
Put the brief into practice
Treat approval as applying to the exact post people will see: copy, image, caption, link and any visible claim. Record where the visual came from and whether the intended use has the required permission under your organisation's process. Check factual statements with the appropriate service owner, especially where an attractive image may imply something about facilities, staff or outcomes. Ask the agency to keep the approved version linked to scheduling so later substitutions trigger relevant review. A harmless-looking crop can change context or remove a qualification.
Include that kind of design change in the example workflow. For generated visuals, agree their illustrative purpose and avoid implying they document a real person, event or result. Before publication, preview the whole composition in its intended format. Review corrections afterwards by cause so the team can tell whether problems arise from outdated assets, unclear permission records or changes made after approval.
How to check the result
Track posts requiring correction because the published asset differed from the approved version.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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