What this means for your practice
Adapt the message to the format while retaining necessary context. Link to a maintained source page when the topic cannot be explained adequately in a short post.
An example to discuss with your team
Compare the short post with its source after removing surrounding paragraphs. Ask the reviewer whether the remaining claim still means the same thing.
What to discuss with your agency
Ask your reviewer to read the short version without its surrounding draft notes. Does it still mean what the source means? Check the linked page too. Keep adapted posts connected to source changes so an updated article does not leave old claims circulating in scheduled content.
Put the brief into practice
Begin adaptation by marking the parts of the original explanation that must survive shortening. These may include the audience, service boundary or a condition that prevents the main statement being misleading. Then choose one useful point for the shorter format rather than compressing every section into a crowded post. Ask the reviewer to assess the shortened version independently, because they may otherwise supply missing context from their knowledge of the source. Keep its link directed to a maintained page that supports the statement and provides the detail readers need.
Record which source supports each adapted item so a later factual change can prompt a coordinated review. Include scheduled and reusable posts, not only material already published. If the short format cannot carry an accurate explanation, narrow the claim instead of relying on small print or an unrelated link to repair it. Responsible reuse should save production effort while preserving meaning, with a clear owner for keeping the derivative content current.
How to check the result
Count material context corrections found during review of adapted content.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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