What to change
A global footer can make a guide technically reachable while giving readers little reason to choose it. Select an entry page where the specialist question naturally arises and add a short contextual reference. The acceptance evidence is a reader understanding why that guide is the next useful step. Avoid filling unrelated pages with repeated links merely to improve an automated connectivity count.
A worked example
Illustrative example
Illustrative test: Start at the topic directory and follow the task-based reference to the specialist guide. A specialist guide about duplicate enquiry counts may already appear in a large footer. Place a relevant link beside the general explanation of enquiry totals, where readers first recognise that problem. Ask a colleague why they would follow the new link and whether its destination fulfils the promise. Their answer provides stronger evidence of useful placement than a report showing that the guide now has another incoming link.
What this means for your practice
A link in the footer may make a guide technically reachable without making it easy to discover. Someone reading about a specific problem is more likely to recognise a relevant next step beside that explanation. Choose the existing page that introduces the specialist question and add a brief reason to follow the guide. For example, a general enquiry-measurement article can point to a detailed guide when duplicate counts are the issue. Ask a colleague unfamiliar with your categories to follow that route. Judge whether the wording helps them decide, rather than how many places contain the link. Repeating it across unrelated pages can create clutter without improving the journey.
How to check the result
The guide has a meaningful contextual entry route in addition to global navigation.
A mistake to avoid
Adding more unrelated footer links does not improve the reader's route.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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