Marketing & search · Practical guide

Check that a healthy link report describes the live website

An automated audit reports healthy links because it resolves relative routes against a preview website domain. The production release may contain different files.

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What to change

An automated report is only meaningful when its target environment is known. Ask the supplier to include the tested website domain and a few representative fetched addresses in the report. Compare those addresses with the actual production release. A deliberate example that exists only in preview is a useful control: the production audit should flag its absence rather than quietly use the preview copy as evidence of success.

A worked example

Illustrative example

Illustrative test: Check an article available in preview but deliberately absent from production. A supplier may run a link report against a preview where a new directory exists, while the public release accidentally omits it. Ask for the tested domain and example addresses beside the green result. A deliberate preview-only page makes the distinction easy to demonstrate: a public check should find it missing. The corrected report then provides evidence about the website visitors actually receive rather than another healthy environment.

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What this means for your practice

A report can be entirely green while checking the wrong copy of the site. Preview and public versions may contain different pages, so ask your supplier to state the website address tested and show a few actual examples. Include a nested guide as well as the homepage. If a known page exists only in preview, the public audit should recognise its absence rather than quietly count the preview as success. You are not asking for more complicated reporting. You are asking for enough context to understand what the existing result proves. Keep that context with release records so later comparisons do not mix different environments.

How to check the result

The audit flags the production absence instead of reporting the preview success.

A mistake to avoid

A green report without its target website domain is incomplete evidence.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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