What to change
First establish who legitimately owns the profile and who can approve the association change. A practice should not claim an unrelated professional record simply to repair an incoming link. Document the exact destination and the verified current relationship, then ask the authorised owner to use the appropriate update route. The acceptance evidence concerns the public association and working destination, without assuming that every profile mentioning a clinician belongs to the employing practice.
A worked example
Illustrative example
Illustrative test: The public website action is compared with the verified current association. A clinician's public record may still link to a former organisation. An authorised contact verifies the current affiliation and the exact profile, then asks its legitimate owner to make the correction. The practice records the public outcome without assuming ownership of every similarly named profile. That distinction is especially useful where a professional maintains an independent record alongside several organisations with which they work.
What this means for your practice
A professional profile may still point to a former practice after an affiliation changes. First verify the exact person and current relationship with an authorised contact. Similar names are not sufficient evidence, and the employing practice does not necessarily own every profile mentioning that person. Record the inaccurate destination and ask the legitimate profile owner to use the appropriate correction process. Your role is to supply verified information and track the public outcome. The finished result should describe the current association accurately and provide a useful destination, without claiming control over an unrelated professional record simply because it sends traffic towards your website.
How to check the result
The authorised owner resolves the inaccurate route or records the supported next step.
A mistake to avoid
Similar names are insufficient evidence that the profile concerns the same professional.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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