Marketing & search · Practical guide

Stop retired categories returning after website updates

The content team retires a category, but a generator recreates its link at the next build. Manual cleanup never sticks.

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What to change

A recurring stale link usually indicates that the manual edit was made downstream from the authoritative configuration. Ask the supplier to identify the source that produces category navigation and change the retired entry there. Require a normal rebuild as part of acceptance. The useful evidence is that the link remains absent or intentionally replaced after regeneration, without needing another manual clean-up pass.

A worked example

Illustrative example

Illustrative test: Compare the navigation immediately after editing and after a clean regeneration. A retired category disappears after a manual edit but returns when the next batch of guides is published. The supplier finds its entry in the maintained category list, applies the approved removal there and performs an ordinary rebuild. Your team reviews the navigation after that rebuild, not just immediately after the edit. The record names the lasting source correction so a future maintainer can understand why the link should stay absent.

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What this means for your practice

If an old category reappears whenever the site is rebuilt, the deletion was probably made in a copy rather than the maintained source. Ask your supplier to identify the list or setting that generates navigation. Decide whether the retired category should disappear completely or point to an appropriate replacement, then apply that decision there. Include a normal rebuild in the acceptance check. The important result is not that a link disappeared once, but that routine publishing now preserves the correct navigation. Keep the reason for retirement with the content record so a later editor does not reintroduce the category believing it was removed accidentally.

How to check the result

The retired route stays absent or intentionally redirected through the normal build process.

A mistake to avoid

Editing only the generated page can leave the original source unchanged, allowing the stale link to return during a later update.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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