Marketing & search · Practical guide

List current guide addresses in the search inventory

The sitemap lists old addresses even though visitors are sent to newer routes.

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Help the right people find your service and take a useful next step.

What to change

The submitted inventory should describe the intended content destinations rather than historic entry points. Ask the supplier to compare the listed address, its public response and the approved final page for a sample of moved guides. Correct the source inventory so the fix survives regeneration. Keep old redirects where visitors still need them, but do not count those entry routes as additional useful articles in the publication total.

A worked example

Illustrative example

Illustrative test: Compare a moved guide's sitemap entry with its preferred destination. Include one unchanged guide as a control to confirm the correction does not remove valid entries. A guide moved to a clearer address may appear twice in publication reporting: once under its old redirect and once as current content. The supplier updates the sitemap source to list the current guide directly while retaining the useful old entry route for visitors. Your review includes an unchanged article as a control. The library total then reflects distinct guides rather than treating compatibility links as additional published articles.

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Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.

What this means for your practice

A sitemap is a machine-readable list that helps search engines discover the pages you intend to publish. It should normally list the current content addresses, rather than every old route that now sends visitors elsewhere. Ask your supplier to compare a sample of entries with the pages they actually reach. Keep useful old redirects for visitors, but distinguish those entry routes from separate articles in your publication count. The correction should be made in the source that generates the inventory, so the next update preserves it. Include an unchanged guide as a comparison to ensure that replacing old entries does not accidentally remove valid current content.

How to check the result

The sitemap directly lists the intended public content routes.

A mistake to avoid

Counting every listed URL as a separate article overstates the library.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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