What to change
A brochure and a web guide may be duplicates, complementary resources or meaningfully different versions. Compare them before selecting a technical treatment. If the file should remain downloadable, ask which supported response options express the intended relationship. If it has a real successor, consider the incoming visitor's task. Do not force a preferred-version relationship between unlike resources simply because the newer page is commercially preferred.
A worked example
Illustrative example
Illustrative test: Follow a saved brochure link and verify the agreed destination or continued download. An older brochure may contain useful travel information while the newer webpage focuses on enquiries. Before replacing one with the other, the content owner notices that they are not equivalent. The practice chooses to maintain the leaflet with an explained role rather than force an inappropriate relationship. The supplier demonstrates the saved download link and updated webpage link so readers retain the practical information each destination was meant to provide.
What this means for your practice
An older brochure may still be useful as a download, or it may have been replaced by a more accurate web guide. Read both before choosing what to do with the file. Ask the content owner to identify any differences that still matter to visitors. If the brochure remains public, its purpose and relationship to the guide should be clear. If it has a genuine replacement, ask the supplier how saved file links will reach that relevant information. Do not treat unlike documents as interchangeable simply to favour the newer page in search. A visitor following an old leaflet link should receive a deliberate outcome that respects the question they came to answer.
How to check the result
The selected document policy is implemented consistently and readers retain the intended access.
A mistake to avoid
Do not declare unrelated pages equivalent merely to force a preferred result.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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