Websites & patient experience · Practical guide

Explain appointments that must be arranged by the team

A service page promotes online booking, but a particular appointment type is missing from the available options. Visitors may choose the closest sounding alternative. If an appointment cannot be booked online, say how it can be arranged and why the team needs a conversation, where that explanation is useful. Keep the contact route near the service description.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Name the exception and explain the correct request route. Make the reason useful where possible, such as needing the team to coordinate a longer appointment, without exposing internal complexity.

A worked example

Illustrative example

An extended appointment is available through reception because the team needs to confirm the arrangement first. The page explains this and asks people to contact reception instead of selecting a standard slot.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask your supplier to remove misleading buttons that lead to a general diary with no suitable choice. An honest “contact the booking team” can be more helpful than an online booking invitation the page cannot fulfil.

Make the relevant contact route specific enough to act on. “Contact us for details” is less useful than identifying the booking team and the service the person should mention.

What to agree before publishing

Give a specific route for arranging the appointment and enough context for the patient to recognise why that route applies. If the team needs an initial conversation, explain its practical purpose without turning it into a clinical assessment by the website. Ask the supplier to remove or clarify buttons that lead to a diary with no relevant option. A truthful contact invitation is useful when it connects visitors to someone who can act, rather than sending them through an online menu that cannot fulfil the page's promise.

How to check the result

Someone who cannot find their appointment type can resolve the issue without submitting an unrelated booking.

A mistake to avoid

Do not interpret absence from the online calendar as proof that the service has stopped.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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