Websites & patient experience · Practical guide

Show where each practitioner offers appointments

A profile lists three practice addresses, but the practitioner attends only some sites or provides different appointment types at each. Visitors choose a location based on the general practice directory. A practitioner working at several branches may offer different appointments at each. Show the relevant locations beside their services and make booking links follow that distinction.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Describe the practitioner's local availability by service and branch. Keep detailed slot availability in the booking route while ensuring the profile's practical claims remain accurate.

A worked example

Illustrative example

A practitioner offers consultations at two sites and a separate specialist appointment at one. The profile names these arrangements rather than showing all branches beneath one universal booking invitation.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the person who maintains the diary to confirm the information. A biography that simply lists every practice address can imply wider availability than exists, leaving reception to untangle a choice the page appeared to support.

When a practitioner changes branch, review their profile and the branch team list together. Otherwise one page can show the new arrangement while another still invites patients to the old site.

What to agree before publishing

Map the practitioner's current appointment types to the relevant locations with the diary team. A biography listing several addresses can suggest that each service is available at each site, even where that is not true. Put useful location context beside the service links. When arrangements change, update the branch team list and profile together. Ask someone to start from either page and identify where to book; the answer should be consistent whichever route reflects the person or place they already know.

How to check the result

A visitor can select a location that actually corresponds to the practitioner and appointment they read about.

A mistake to avoid

Do not copy the practice-wide address list into every profile as though it describes that person's own sessions.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.