What to change
Separate professional background from the services currently available here. Ask the practitioner to verify both the wording and any implications created by nearby appointment links.
A worked example
Illustrative example
A therapist profile mentions an interest in working with musicians, while its bookable services remain named consultations and reviews. The page avoids inventing a musicians clinic that the practice has not established.
Put it into practice
Ask the person reviewing the profile whether each subject has a corresponding offer that patients can enquire about. If it does not, avoid a prominent button or heading that makes it look bookable. The distinction matters most to visitors arriving directly from a search result.
Keep the distinction visible in headings as well as paragraphs. A heading called “Services” can make background interests appear bookable even when the detailed biography carefully avoids that claim.
What to agree before publishing
Separate background expertise and interests from currently offered appointments. Ask the practitioner which statements describe their professional interests and which correspond to a service patients can actually request here. Keep those categories clear in headings and links. A search visitor may read a subject name as an offer even if the full paragraph is more cautious. A useful profile gives context without turning every mentioned topic into an apparent service or implying an individual recommendation from a general statement of interest.
How to check the result
Readers can distinguish biography context from a specific service they can reserve.
A mistake to avoid
Do not convert every interest mentioned in a biography into a new service page or appointment category.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.