Websites & patient experience · Practical guide

Make keyboard navigation follow the page's visible order

Cards arranged visually into columns may receive keyboard focus in an unexpected sequence. Visitors using magnification can lose track when focus jumps across the page.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask the supplier to make moving through service cards or choices feel consistent with their reading order, including when the layout changes on a phone.

A worked example

Illustrative example

A two-column service collection is navigated across each row, matching its visible reading order. On a phone, the same sequence becomes a straightforward vertical list.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

Cards may rearrange beautifully on a phone while their keyboard sequence still follows the old desktop layout. The result can feel like jumping between unrelated services. Ask the supplier to demonstrate a page with several cards at both sizes, reading and using each in order. Reception can judge whether the sequence makes sense to somebody comparing services. The visual design and the interaction should tell the same story, including where each card's details and enquiry link belong.

How to check the result

Accept when the order is consistent and meaningful at each layout, including after a return from a linked page.

A mistake to avoid

A desktop screenshot cannot reveal the underlying focus sequence or its behaviour when the layout collapses.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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