What to change
Ask the supplier to make moving through service cards or choices feel consistent with their reading order, including when the layout changes on a phone.
A worked example
Illustrative example
A two-column service collection is navigated across each row, matching its visible reading order. On a phone, the same sequence becomes a straightforward vertical list.


Why this matters to your practice
Cards may rearrange beautifully on a phone while their keyboard sequence still follows the old desktop layout. The result can feel like jumping between unrelated services. Ask the supplier to demonstrate a page with several cards at both sizes, reading and using each in order. Reception can judge whether the sequence makes sense to somebody comparing services. The visual design and the interaction should tell the same story, including where each card's details and enquiry link belong.
How to check the result
Accept when the order is consistent and meaningful at each layout, including after a return from a linked page.
A mistake to avoid
A desktop screenshot cannot reveal the underlying focus sequence or its behaviour when the layout collapses.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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