What to change
Ask the supplier to show where keyboard navigation is currently positioned and ensure banners never hide the link or button the person is about to use.
A worked example
Illustrative example
A visitor tabs to the contact link near the page bottom while a preference banner is open. The link remains visible and its focus is identifiable.


Why this matters to your practice
A floating booking bar can be helpful until it hides the item someone is trying to use. Keyboard focus is the visible marker showing which link or button will respond next. Ask your supplier to follow that marker through a page while cookie notices and fixed headers are present. Pay particular attention to enlarged text, where less of the page fits on screen. An important promotional action should never make the ordinary enquiry journey difficult to follow.
How to check the result
Accept when all actionable destinations can be located visually throughout the keyboard journey, including beneath headers, banners and fixed footers.
A mistake to avoid
Testing only after dismissing banners misses the exact state that many first-time visitors encounter.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
