Websites & patient experience · Practical guide

Let keyboard users go straight to the page's information

A skip link can appear to work because the page scrolls, yet keyboard focus remains in the header. The next Tab press then resumes the same long navigation.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask the supplier to demonstrate the shortcut past repeated menus, showing that it reaches a useful page heading and lets the visitor continue from there.

A worked example

Illustrative example

A visitor skips the main menu and reaches the service heading. Their next keyboard action goes to the service's own navigation or first relevant control.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A skip link lets someone bypass a repeated header and reach the page they came to read. It is especially useful for visitors who move through links with the keyboard. Think of the main navigation as familiar furniture: it should remain available without requiring everyone to cross it on every visit. Ask the supplier to demonstrate the next action after skipping. Reaching the correct visual position is helpful only if the person's keyboard journey continues there too.

How to check the result

Accept when the skip route reliably bypasses repeated elements and provides a visible, understandable starting point in the content.

A mistake to avoid

Merely matching the skip link to an element name does not prove that the browser's keyboard focus moved correctly.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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