What to change
Focus the introduction on verified background, offered appointments and practical booking information. Let factual detail do the work instead of implying performance the practice has not evidenced.
A worked example
Illustrative example
A new team member's profile describes their verified role, the appointment types offered and the branch where they work. It uses an ordinary booking invitation instead of claiming they are already a patient favourite.
Put it into practice
Ask them what newcomers most need to understand about their work here. Pair that explanation with the current role, branch and accurate booking details. A photograph is optional; those practical facts must remain clear without one.
Check that introductory announcements link to the current profile. This keeps a useful welcome from becoming the only source of booking information long after the practitioner joins the regular team.
What to agree before publishing
Build the introduction from facts the practitioner can verify: their role, relevant background and the appointments they now provide at the practice. A welcome does not need invented patient feedback or a claimed track record with the new team. Ask what first-time visitors should understand before enquiring and use that to select useful detail. Link the announcement to the current profile so it remains a helpful introduction as time passes, rather than becoming a second outdated source of availability and location information.
How to check the result
A visitor has enough reliable information to decide whether to ask about an appointment.
A mistake to avoid
Do not borrow testimonials, imply local outcomes or describe an established patient following without evidence supporting those claims.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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