What to change
Ask the supplier to make the header logo one clear home link, with the same understandable action across phone and desktop versions.
A worked example
Illustrative example
A visitor on a deep service page activates the practice's home link from the header and arrives at the homepage predictably.


Why this matters to your practice
Many people use the practice logo as a familiar route back to the homepage. Keep that expectation consistent across service pages, branch pages and mobile headers. Ask your supplier to demonstrate the destination and the name spoken by screen-reading software. A logo file name is not a useful description of where the link leads. Check the versions used on light and dark backgrounds too, since a reliable home route must be visible as well as technically present.
How to check the result
Accept when the same understandable home action is available across header variants and works with pointer, touch and keyboard input.
A mistake to avoid
A descriptive image alternative can still leave a confusing link if additional hidden text repeats or contradicts its destination.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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