Websites & patient experience · Practical guide

Make telephone and email links open the intended destination

Contact links can launch the wrong application action, include an incorrect destination or leave visitors uncertain about what will happen. Desktop and phone behaviour may differ substantially.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to verify what the contact action actually passes to the device, while keeping the number or address usable when automatic opening is unavailable.

A worked example

Illustrative example

A visitor choosing Email reception opens a draft addressed to the displayed reception contact, while someone without a mail app can still copy the address.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A contact link should hand the visitor to the correct number or email address. Opening a phone or mail app proves only that a handoff occurred, not that its destination is right. Review the displayed details with reception, then ask the supplier to inspect the destination without placing a call or sending a message. Keep the number and address readable as ordinary text too, so someone without a configured app can still use the information.

A practical review example

A visitor choosing Email reception should see a draft addressed to the contact displayed on the page. Ask the supplier to inspect that draft without sending it, including any prefilled wording. For telephone links, inspect the number before starting a call. Repeat on desktop where an email app may not be configured. The ordinary visible details should remain copyable, giving the visitor another route. Opening an app successfully proves only that something launched, not that its destination matches the practice's intended contact.

How to check the result

Accept when the handoff matches the visible promise and practical contact details remain available independently of the external application.

A mistake to avoid

A successful tap that opens an app is not proof that the destination inside that app is correct.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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