Websites & patient experience · Practical guide

Let visitors use familiar gestures to enlarge the page

A mobile website can prevent pinch zoom in an attempt to preserve its layout. Visitors who need a closer view of text or controls lose a familiar device feature.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to keep normal browser enlargement available and preserve information, controls and entered answers when visitors use it.

A worked example

Illustrative example

A visitor enlarges a detailed instruction beside a form field, reads it, then returns to the form without losing the information they entered.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

Visitors often enlarge a page using the gestures they already know. Preventing that action can make a service explanation or small instruction harder to read. Ask your supplier to keep normal enlargement available and demonstrate that the page remains usable afterwards. An extra text-size button may be helpful, but it should not replace familiar browser controls. During review, enlarge a form, return to ordinary size and check that entered answers and selections remain intact.

A practical review example

Someone may enlarge a short instruction beside an enquiry question, read it and return to the form. Ask your supplier to demonstrate that ordinary gesture on a real phone, then continue with the same fictional answers. The layout should not strand controls outside a reachable area or reset the task. Include any embedded form, since it may behave differently from the surrounding page. An extra larger-text switch can be useful, but does not replace the device controls the visitor already understands.

How to check the result

Accept when supported browsers permit useful enlargement and the main journey remains operable before, during and after magnification.

A mistake to avoid

A dedicated larger-text switch can help some readers but does not automatically replace the browser and device controls they already use.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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