What this means for your practice
Connect the profile to current service and location information. Keep the description useful to a prospective patient rather than reproducing an undifferentiated professional CV.
An example to discuss with your team
Follow a profile's booking link; verify it relates to that clinician's actual service.
A practical example
Imagine a clinician who sees new patients at one branch and offers reviews at another. Their profile should make those arrangements clear and link to the right booking information. Ask the diary team to confirm the links before release. If availability changes, the profile needs the same update as the main service page. A good result is a patient who understands the offer before reaching the booking menu.
Use meaningful link text such as the appointment or service name. A generic “Book with me” button can hide important differences between new appointments, reviews and locations. The link should help a visitor understand the choice before the external booking page asks them to make it again.
Make this improvement work
Prepare a simple list of the clinician's current services and locations with the diary team. Use that list to review each profile link and its destination. A generic external booking menu may require another choice; if so, explain what the visitor should select rather than imply the profile has already selected it for them. Include a service that is unavailable at one of the clinician's sites in testing. Give changes in diary arrangements a route into profile maintenance. The useful measure is whether visitors reach relevant appointment information without staff repeatedly untangling a wrong service or location choice.
How to check the result
Count profile links that lead to unsuitable booking choices.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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