Websites & patient experience · Practice guide

Keep the chosen clinic clear when booking opens

Illustrative situation

A location page sets an expectation about where the appointment will happen. The booking link should preserve that choice where possible, or clearly explain if the visitor needs to choose again. Ask your supplier to test each branch's actual button. A familiar logo on the booking website does not prove that it has opened the correct location.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Ask your supplier to keep the chosen clinic selected when the booking page opens, or explain any extra choice visitors must make. Test the actual destination rather than assuming a familiar booking button carries the location across.

An example to discuss with your team

Start from each location page and inspect the selected booking destination.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, the Riverside page should not quietly open a diary with the town-centre branch selected. If the provider cannot carry the choice across, add a short instruction and make the location easy to check before confirmation. Reception can compare the resulting appointment details with the starting page. A good result prevents an avoidable correction and helps people make their travel plans with the right branch in mind.

Ask what happens if a visitor changes the branch inside the booking tool. The final confirmation should show the selected location clearly, even when it differs from the starting page. This makes the change visible before travel plans rely on an earlier assumption.

Make this improvement work

Test every location page's booking action with the receiving diary team. Record whether the chosen site is preserved, whether another choice is required and what happens when the service is unavailable there. The button wording should explain any extra step rather than imply the selection has already been carried across. Include a fictional appointment type offered at only one branch. Ask the supplier to demonstrate the actual external destination, because a familiar branded button does not establish where it leads. Review the links whenever a booking provider or clinic offering changes so the location page and diary continue describing the same choice.

How to check the result

Count location corrections required after online enquiries.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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