What this means for your practice
Ask your supplier to keep the chosen clinic selected when the booking page opens, or explain any extra choice visitors must make. Test the actual destination rather than assuming a familiar booking button carries the location across.
An example to discuss with your team
Start from each location page and inspect the selected booking destination.


A practical example
For example, the Riverside page should not quietly open a diary with the town-centre branch selected. If the provider cannot carry the choice across, add a short instruction and make the location easy to check before confirmation. Reception can compare the resulting appointment details with the starting page. A good result prevents an avoidable correction and helps people make their travel plans with the right branch in mind.
Ask what happens if a visitor changes the branch inside the booking tool. The final confirmation should show the selected location clearly, even when it differs from the starting page. This makes the change visible before travel plans rely on an earlier assumption.
Make this improvement work
Test every location page's booking action with the receiving diary team. Record whether the chosen site is preserved, whether another choice is required and what happens when the service is unavailable there. The button wording should explain any extra step rather than imply the selection has already been carried across. Include a fictional appointment type offered at only one branch. Ask the supplier to demonstrate the actual external destination, because a familiar branded button does not establish where it leads. Review the links whenever a booking provider or clinic offering changes so the location page and diary continue describing the same choice.
How to check the result
Count location corrections required after online enquiries.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.
