Websites & patient experience · Practice guide

Write directions that help people reach reception

Illustrative situation

A map shows where a building is, but often misses the final part of the visit. Explain the correct entrance, recognisable signs and where people should check in. Use genuine, current photographs when they make the route clearer. Include text directions so the visitor does not have to rely on an image or map alone.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Add practical arrival information based on the actual site. Keep it clear which details are verified and provide a contact route where access arrangements need discussion.

An example to discuss with your team

Ask an unfamiliar visitor to explain how they would reach reception.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, a practice on an upper floor may require check-in at a shared reception first. Ask the local team to confirm that sequence and a newcomer to follow it. Check the instructions on a phone, where they are likely to be used outdoors. A good result answers the practical question “Where do I go now?” without making broad promises about parking or access that have not been verified.

Check directions at the time of day people attend, where access differs. A daytime visit may use a main reception that is closed for evening appointments. Keep any alternative instruction tied to the relevant appointment arrangement so other visitors do not follow it unnecessarily.

Make this improvement work

Describe the final part of the journey to reception, not just the postal address. A map can get someone near a building while leaving the correct entrance unclear. Ask local staff which arrival details routinely need explanation and verify them before publication. Provide an appropriate route to discuss access needs rather than assuming every visitor can use the same arrangement. Ask someone unfamiliar with the site to describe their route from the page alone. Check temporary changes and directions copied into reminders. The useful information is specific enough to guide arrival while remaining maintainable by the people who know the location.

How to check the result

Track repeated arrival-related calls.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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