Websites & patient experience · Practice guide

Explain temporary clinic closures clearly

Illustrative situation

A closure notice needs to work with the rest of the website. Explain what is affected, which arrangements are confirmed and where patients with existing appointments should ask for help. Update booking availability and related links at the same time. Name the person responsible for reviewing the notice when the position changes, so temporary wording does not become a permanent dead end.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Coordinate the public information, booking availability and alternative contact route. State only confirmed arrangements and assign someone to restore or revise the information when the situation changes.

An example to discuss with your team

Try to book at the paused location in the private test site.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

A practical example

For example, a branch may pause new appointments while another location handles enquiries. Ask the team to confirm the alternative route before publishing it. Ask your supplier to try booking from the location page and from a service page. Both should reflect the current arrangement. A good result gives newcomers and existing patients an accurate next step without relying on an announcement they may never see.

Avoid promising a reopening date unless the responsible team has confirmed it. If the position remains uncertain, explain the current route and who will review the notice. A clear present arrangement is more useful than a reassuring date that quietly becomes inaccurate.

Make this improvement work

Prepare a coordinated pause process covering the location page, booking availability, reminders and appropriate contact routes. Identify who confirms the closure and who owns each public update. Use only verified arrangements, including whether an alternative site is available and when further information will be provided. Ask the supplier to try an old direct link as well as the current menu and booking button. Existing appointments may require a separate response decided by the responsible team. Give reopening or further revision a named owner, so a temporary notice does not remain indefinitely after the facts have changed.

How to check the result

Track active links that contradict the current location notice.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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