Websites & patient experience · Practice guide

Check how quickly important pages work on a phone

Illustrative situation

A fast homepage says little about a service page full of large photographs or a slow booking tool. Ask your supplier to test the pages people use when deciding and enquiring, on realistic phones and connections. Focus the discussion on visible delays and difficult actions. You do not need to understand every performance number to ask what is slowing the visit and what a proposed change will improve.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What this means for your practice

Test the important entry, booking and enquiry pages on realistic devices and connections. Ask the supplier to explain the largest causes of delay before considering a platform change.

An example to discuss with your team

Load a service page on a constrained connection and attempt the next action.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.

A practical example

For example, opening a service page should let someone find the fee and next step without waiting for unnecessary decoration. Compare the same journey before and after the supplier's change. Include any external booking step. A good result is a more comfortable visit on ordinary equipment, supported by a clear explanation of the work rather than a single impressive score from a different page.

Keep essential information available while images and optional extras load. Ask your supplier to demonstrate whether a visitor can read the service introduction and reach the contact action promptly. The practical experience matters more than whether every decorative element arrives at exactly the same moment.

Make this improvement work

Choose the pages and actions visitors actually use, then ask the supplier to show their behaviour under clearly described mobile conditions. A fast homepage does not establish that a long service page or enquiry form works comfortably. Identify whether delays prevent reading, choosing or submitting, since those effects help prioritise fixes. Review the largest contributors with the supplier before assuming a complete platform move is necessary. Keep the test conditions consistent when comparing changes and use observed visitor experience where appropriately available. The useful outcome is a smoother important task, not only an improved score detached from the journey people need to complete.

How to check the result

Track repeatable loading delays on important pages.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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