Update every public address reference when a clinic moves

What this means for your practice

Treat relocation as a coordinated information change with an effective date. Inventory public references and make the transition understandable for people using saved links.

What to discuss with your agency

Ask the agency to follow an old location link during the transition and review a previously downloaded document. Where could someone become confused? Check the new route and practical instructions with local staff. Keep an inventory of address references so correction work extends beyond the website header.

Put the brief into practice

Build an address-change inventory before the move, covering pages, maps or linked directions, documents, confirmation messages and scheduled content. Confirm the effective date and practical arrival details with the local team. Decide what someone following a saved old link should see during the transition, including how they can verify current instructions. Ask the agency to check the new destination and any route-specific links rather than replace the address text alone.

Previously downloaded documents may remain in circulation, so keep a reliable current-information route and prepare staff to recognise questions caused by old copies. Assign each update an owner and record completion. Review the public references after the move, including less visible assets such as footers and downloadable sheets. The aim is that a returning visitor understands where to go and when the change applies, without needing to infer the correct location from conflicting dates or partial updates.

How to check the result

Count remaining incorrect address references after the relocation review.