Use page templates that help staff include the right information

What this means for your practice

Use reusable structures that support the organisation's actual content needs. Make required decisions visible without forcing every service into identical claims or copy.

A practical example

For example, a visiting provider may need a clear explanation of who handles bookings, while a practice-run service uses reception. Ask your supplier to build both pages with the proposed template. Can an ordinary editor make the difference clear without breaking the layout? Test realistic text lengths and images. A good result makes missing information easier to spot while preserving the distinctions patients actually need.

Include guidance about useful photographs and their descriptions within the template instructions. Otherwise editors may fill the same empty image box with unrelated decoration. The page structure should help them decide whether a real location image, a staff portrait or no additional image best serves the reader.

Make this improvement work

Choose two services with genuinely different information needs and build both using the proposed template. Ask the content owner to identify missing spaces, misleading required fields or sections that encourage invented claims. A reusable structure should make necessary questions visible while allowing irrelevant sections to remain absent. Give editors short guidance about what belongs in each part and which facts need approval. Check the resulting pages rather than judging the empty template. Review any workarounds staff invent during the exercise; they can reveal where the structure needs another option instead of another instruction to make every service fit the same outline.

How to check the result

Count missing information and manual layout repairs after editing.