Marketing & search · Practical guide

Keep related guides available when extras fail

Related guides look present in the browser, but arrive only after an optional script. A failed script leaves no connection between articles.

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Help the right people find your service and take a useful next step.

What to change

Essential relationships between guides should not disappear when an optional enhancement fails. Ask the supplier to compare the delivered article source with the links visible after scripts finish. If the connections only exist after the script runs, agree which ones belong in the initial content. The acceptance check should disable the enhancement and verify the intended sibling route remains understandable and usable.

A worked example

Illustrative example

Illustrative test: Block the related-content script during a test and follow a sibling guide. A guide about reporting may offer an essential next step on checking received enquiries. If a related-content service fails, that connection should remain present in the article itself. Your content owner names the relationship and approves the link wording. The supplier then disables the optional feature in a test and demonstrates that the reader can still reach the next guide without searching the whole library again.

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Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.

What this means for your practice

Related articles are part of the explanation your website offers. If those links appear only after an optional feature loads, a failure can leave each guide isolated. Ask your supplier to identify the relationships readers genuinely need and make those dependable. Your team should choose relevance: which article answers the likely next question, and why? The supplier should demonstrate that the connection remains usable when the optional enhancement is unavailable. This does not require adding a large block of unrelated links to every page. A few clear, useful routes are easier for visitors to understand and easier for editors to keep accurate as the library changes.

How to check the result

Important related links remain ordinary usable anchors without the enhancement.

A mistake to avoid

Do not add irrelevant links merely to increase search-engine link counts.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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