What to change
Duplicate entries can arise when several content lists overlap. Ask the supplier to report both total rows and unique preferred URLs, then identify the source of each repeated item. The generation process should reject or deliberately consolidate duplicates rather than leave the owner to inspect large files manually. Review parameter variants separately, because two superficially different addresses may or may not represent the same approved resource.
A worked example
Illustrative example
Illustrative test: Feed one test route through two inventory sources. Retain the contributing source names so the supplier can correct the overlap where it originates. An article may enter the sitemap through both the main content list and a specialist collection. The supplier demonstrates the overlap using source names, then applies the agreed duplicate-handling rule. Your report records unique preferred guide addresses separately from total input rows. A query-parameter variant is reviewed on its own meaning rather than removed automatically. The resulting count is therefore both reproducible and honest about what represents distinct content.
What this means for your practice
Several content lists can accidentally contribute the same address to a sitemap more than once. That can inflate a reported library total without adding any new information for visitors. Ask your supplier to distinguish total entries from unique approved guide addresses and identify which sources overlap. Your team should review apparent variants where addresses contain additional parameters, because not every difference has the same meaning. The generation process should handle genuine repetition consistently. Keep the contributing source names in the correction record, so the problem is fixed where it begins rather than removed manually from one finished output. Publication claims should reflect useful distinct pages, not duplicated rows.
How to check the result
The generator rejects or consolidates duplication and the reported count remains honest.
A mistake to avoid
Addresses with different campaign or functional parameters need review before being treated as the same resource.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
Need help with this?
Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.
Explore marketing & search services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.