Marketing & search · Practical guide

Repair links that no longer land at the right section

An article links to a section that was renamed during editing. The page loads successfully, so ordinary broken-link reports miss the failure.

Healthcare marketing calendar, campaign materials and a laptop showing anonymous charts.
Help the right people find your service and take a useful next step.

What to change

A link can return a healthy page while failing to deliver its promised section. Ask the content supplier to compare the fragment part of the incoming link with actual section identifiers on the destination. For important shared references, retain a compatibility target where sensible. The acceptance record should name the intended section and show where the browser lands, rather than simply report that the page exists.

A worked example

Illustrative example

Illustrative test: Open a related section link from another article in a fresh browser tab. A published article may link directly to a section called Reviewing your enquiries, but editing changes its hidden target. The supplier compares the complete link with the current heading and restores a sensible connection. Your reviewer follows it from the original article on a phone. The section title and opening explanation should be visible on arrival, rather than merely opening the destination page somewhere above the promised answer.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.

What this means for your practice

A link can open the correct article but miss the section it promised. This often happens after a heading or its hidden section label changes. A routine broken-link report may miss it because the page itself still exists. Give your supplier the original link and name the intended heading in plain language. Ask them to compare the saved section reference with the current article, then update owned links or preserve an appropriate compatibility target. Review the actual arrival point on a phone as well as a larger screen. A visitor following a link to a checklist should not have to search a long guide from its beginning.

How to check the result

The reader lands at the intended section rather than the top of the page.

A mistake to avoid

A successful HTTP response does not validate an in-page target.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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