Websites & patient experience · Practical guide

Describe parking honestly and helpfully

A location page says parking available, but this could mean a small private area, nearby paid spaces or a public car park. Patients make plans based on an unspecified promise. A car park photograph can suggest certainty where none exists. Explain where parking is located, any relevant arrangements the practice has verified and what alternatives people can investigate if spaces are unavailable.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Describe the actual parking arrangement and its limits in practical terms. Confirm details locally and link to an operator's information where the practice does not control the facility.

A worked example

Illustrative example

A practice describes a small shared car park with no reserved patient spaces and identifies a nearby public option. It avoids implying that every booked patient is guaranteed a space.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask the local team to check the route from the parking area to the entrance. The useful question is whether someone can plan their arrival, not whether the page can make parking sound effortless.

Clarify whether the information refers to practice-controlled spaces or nearby parking. The distinction helps visitors understand who can answer questions without assuming that reception controls every facility shown on the map.

What to agree before publishing

Have the local team check where the parking information comes from and who controls the spaces. Describe any confirmed charges, permits or access instructions relevant to visitors, and separate those facts from availability on the day. If alternatives are mentioned, identify them accurately without guaranteeing a space or journey time. Ask someone to follow the route from the parking area to reception. The arrival page should help patients plan that final part, not stop at a map pin beside the car park.

How to check the result

Someone travelling by car can make an informed plan and recognise what remains uncertain.

A mistake to avoid

Do not use free parking as a headline if the route involves unmentioned conditions, limits or a separately managed facility.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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