What to change
Describe the final approach using locally verified landmarks. Treat walking times as approximate and link to the transport operator for changing service information.
A worked example
Illustrative example
A practice names the station's Market Road exit, then the road and entrance patients should look for. It gives an approximate distance instead of promising the same walking time for everyone.


Put it into practice
Avoid inventing a walking time that ignores the route or individual circumstances. Ask a local colleague to follow the directions. If the route changes, the arrival page needs the update as much as the map does.
Avoid relying on temporary businesses as the only landmark. If a shop changes, the route should still contain enough street or building information for the directions to remain understandable.
What to agree before publishing
Choose the relevant station or stop and describe the verified final route to the entrance. Name the exit where that distinction matters and use durable landmarks or street names rather than a business that may soon change. Ask a colleague unfamiliar with the route to follow it. If the practice provides an estimated walking time, confirm its basis and avoid presenting it as a guarantee for every visitor. The useful result is a route people can recognise at each decision point.
How to check the result
Someone arriving by public transport can identify the correct final approach without relying on a vague proximity claim.
A mistake to avoid
Do not copy an old route after an exit or crossing changes, or assume every visitor walks at the same pace.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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