Websites & patient experience · Practical guide

Help patients when map directions point to the wrong place

The practice's postal address leads some navigation apps to the back of the building or a neighbouring road. Patients arrive near the site but cannot find the entrance. A map pin can lead to the back of a building or a neighbouring entrance. If that happens at your practice, explain the last part of the route in words and use a genuine entrance photograph where helpful.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Describe the final approach in text using verified public landmarks and the correct entrance. Explain the mismatch without assuming every mapping service behaves identically.

A worked example

Illustrative example

A practice says its patient entrance is on Market Street, although the postal address names the larger courtyard. The location page gives the entrance description alongside the postal address.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask someone unfamiliar with the location to follow the link on a phone. Fix the map information where possible, but keep the practical explanation visible for visitors whose navigation app still uses the old destination.

Name the visible landmark or sign that distinguishes the correct entrance. A short practical correction is easier to use outdoors than a long explanation of why the navigation service is wrong.

What to agree before publishing

Try the map link using the route visitors actually follow and note the point where it becomes misleading. The practical correction might identify a different street entrance, a building sign or a short final walk. Ask the supplier to help correct the map listing where possible, while the local team confirms written directions. Keep the explanation short enough to use outdoors. Someone already near the building needs to recognise the right doorway, rather than read a technical account of geolocation errors.

How to check the result

A visitor who arrives at the wrong side of the building can recognise the issue and find the intended approach.

A mistake to avoid

Do not change a postal address to an informal navigation phrase that could create a new mismatch in correspondence or booking records.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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