Websites & patient experience · Practical guide

Make downloadable documents readable as real text

A document can appear crisp on screen while consisting only of page images. Visitors cannot select its wording, search within it or obtain a meaningful reading sequence through accessibility tools.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to check the published file's searchable, copyable wording and spoken reading order, rather than judging only how sharp its pages look.

A worked example

Illustrative example

A visitor can find the section on parking in a long information leaflet and copy its address without retyping text from a scanned page.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A scanned leaflet may look sharp while behaving like a photograph of text. Visitors may be unable to search for parking, copy an address or listen to its wording. Ask your supplier to check the actual published file. Your team should review any text produced by automatic recognition, especially names, dates and contact details. Searchable text is a useful improvement, but the reading order and document structure still need attention before calling the whole document accessible.

A practical review example

A visitor may search a leaflet for parking and copy the address into another application. Ask your supplier to demonstrate both with the actual published file. If it is only a scan, any text-recognition work needs editorial checking for names, numbers and ordering. Your team should compare the extracted wording with the approved original. Searchable text is a useful step, but it does not by itself establish complete accessibility if headings, navigation or the sequence of information remain difficult to understand.

How to check the result

Accept when the relevant text is searchable, selectable and meaningfully readable, with further accessibility checks appropriate to the document's structure.

A mistake to avoid

Automatic text recognition can introduce errors or an illogical reading order even when the document suddenly becomes searchable.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.

Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

Need help with this?

Tell us what is getting in the way. Kay & Co. can help you understand the options and turn the next step into something that works for your practice.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.