Websites & patient experience · Practical guide

Make a different appointment branch hard to miss

An existing patient books at another branch but receives familiar practice branding and assumes the usual location. The difference is easy to miss when both sites offer the service. Regular patients may skim an appointment message because they believe they know the journey. If this visit is at another branch, make the address and branch name prominent near the date and time.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Make the selected branch explicit in practical content before and after booking. Use recognisable building and street details rather than relying on an internal location code.

A worked example

Illustrative example

A review at the Harbour branch includes Harbour's full arrival instructions, even though the patient normally attends Riverside. The appointment-help page tells patients to check the location in their current confirmation.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

Ask reception to review reminders as well as confirmations. A small location line at the bottom of a familiar template is easy to miss, especially when the rest of the message looks identical to earlier appointments.

Ask the team to check calendar entries and map links alongside the written address. A prominent new branch name is less helpful if the accompanying map still opens the usual location.

What to agree before publishing

Highlight the unusual location close to the appointment date and time. People familiar with the practice may overlook a small address block at the bottom of a routine reminder. Ask reception to compare the message with the previous branch's template and identify what clearly signals the change. Check map links and any calendar entry too. The patient should receive one coherent account of the visit, with enough local arrival detail to plan a journey to a place they may not know.

How to check the result

A returning patient can recognise that this visit uses a different destination and find its practical information.

A mistake to avoid

Do not send a practice-wide directions document that silently defaults to the branch the patient usually attends.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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