Websites & patient experience · Practical guide

Give useful information for patients arriving by bicycle

A location page claims cycle friendly but gives no details about where a bicycle can be left. Visitors cannot tell whether storage is public, secure or inside the building. People arriving by bicycle need more than an icon saying “cycle friendly”. Describe any verified cycle parking and how to reach the correct entrance from it.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Describe the facilities the local team has verified and the conditions that matter to a visitor. Avoid safety or security guarantees the practice cannot substantiate.

A worked example

Illustrative example

A practice points to public cycle stands beside the centre's main entrance and makes clear that they are shared facilities. It does not describe them as secure storage supervised by the practice.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Put it into practice

If the practice does not control the facility, make that relationship clear. Ask a colleague to inspect the location rather than relying on an old photograph. Practical detail helps visitors plan, while a broad promise can leave them searching for something that is not available.

If cycle facilities are shared with the building, name that context. Avoid describing them as dedicated practice facilities unless that has been confirmed by the team responsible for the premises.

What to agree before publishing

Describe the facilities that have actually been checked, such as the location of cycle parking and the route onwards to reception. If they belong to the wider building, say so without implying that the practice controls access or availability. Ask a local colleague to inspect the current position and relevant signage. A cycling icon or a broad “cycle friendly” label does not answer those practical questions. The information should help someone decide how to arrive and where to ask about an uncertainty.

How to check the result

A visitor cycling to an appointment can plan the final arrival using factual information.

A mistake to avoid

Do not publish an attractive amenity label if the only provision is an informal place where staff sometimes leave bicycles.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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