Websites & patient experience · Practical guide

Make document links open in a predictable way

A document link that silently opens a new tab can leave visitors confused when Back does not return to the website. A forced download can create a similar surprise on mobile.

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Make the website useful for the people who use your practice.

What to change

Agree how important documents should open, then ask your supplier to make changes of tab or download behaviour understandable before visitors choose them.

A worked example

Illustrative example

A visitor knows that a leaflet opens separately, closes that view and returns to the original location page without repeatedly pressing an ineffective Back button.

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Make the service and next step clear on every screen.
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Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

A document may open in the current page, another tab or a download. Choose predictable behaviour and explain important changes of context where they occur. Ask your supplier to demonstrate representative leaflets on desktop and phone, including how the visitor returns afterwards. The aim is to avoid confusion when Back does not do what someone expected. Check documents linked from a form particularly carefully, so reading supporting information does not unexpectedly discard work already entered.

A practical review example

A leaflet may open in a separate tab, leaving a visitor pressing Back without returning to the practice page as expected. Ask your supplier to demonstrate the actual route on desktop and phone and explain any deliberate change of context. Then return and continue the original task. If the document was opened from a partly completed form, check that work remains as promised. Applying new-tab behaviour to every external link is not automatically helpful; choose the treatment around the visitor's real need to read and return.

How to check the result

Accept when opening and returning behave as communicated across supported browsers, with the original task preserved where relevant.

A mistake to avoid

Adding the same new-tab behaviour to every external link can create more interruptions than it resolves.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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