What to change
Ask the supplier to demonstrate one logical route through the page with the keyboard, rather than prioritising individual promotional buttons out of context.
A worked example
Illustrative example
A visitor moves from the skip link to the header, then into the main content. A booking button appears in its meaningful position instead of interrupting that sequence.
Why this matters to your practice
Prominence in a design should not produce a confusing keyboard journey. Jumping straight to a booking button may seem helpful, but somebody may first need to read about the service or choose a branch. Ask your supplier to walk through a representative page from the top, then reverse direction. The order should remain understandable. Review the phone menu as part of the same exercise, because closed or hidden controls should not unexpectedly interrupt the journey.
How to check the result
Accept when forward and reverse keyboard navigation follow a coherent page structure across the supported templates.
A mistake to avoid
Making one important action arrive first can render all the controls around it harder to understand and reach.
Turn reading into a next step
Your action checklist
Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.
Record what you know, what is still missing and the answer you need from your team or supplier.
Use project decisions only, without personal, patient or confidential details. Entries stay in this page and are not submitted to Kay & Co. Copy or download before leaving; this page does not save your notes.
Further reading
These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.
Related guides
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