Websites & patient experience · Practical guide

Respect visitors who ask for less movement

Large slide, zoom or parallax effects can make navigation uncomfortable for some visitors. If the page ignores a reduced-motion preference, ordinary reading requires enduring avoidable animation.

Healthcare website and appointment calendar displayed on devices at an empty clinic reception.
Make the website useful for the people who use your practice.

What to change

Ask your supplier to honour the device's reduced-motion preference for decorative effects while keeping page changes and actions understandable.

A worked example

Illustrative example

A section opens immediately or with a restrained transition under the visitor's reduced-motion setting, while its expanded state and newly available content remain clear.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.

Why this matters to your practice

Some visitors ask their device to reduce movement. The website should respect that preference in decorative transitions and animations. Ask your supplier to demonstrate the main pages with the setting enabled, including menus and large visual effects. Your team can compare whether all information and actions remain available without the movement. The aim is a calmer experience that still explains changes clearly, rather than removing feedback or making a task depend on an animation finishing.

A practical review example

A site may use large sliding transitions between sections. Ask your supplier to enable the device's reduced-motion preference and move through the same pages, menus and form stages. All information should remain available and the current state should still be clear. Your team should compare the experience rather than just check that an animation setting exists. Removing movement should not also remove feedback that a panel opened or a request completed, nor leave the task waiting for an invisible animation to finish.

How to check the result

Accept when the supported preference meaningfully reduces unnecessary movement without hiding information or breaking interaction feedback.

A mistake to avoid

Removing all visual feedback can make state changes confusing; replace motion with clear stable states rather than leaving the action unexplained.

Turn reading into a next step

Your action checklist

Work through these checks with your team or supplier. Tick the ones you have resolved and leave unknowns open.

Checks to discuss

Record what you know, what is still missing and the answer you need from your team or supplier.

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Further reading

These sources provide background for the topic. The practice examples and checklist are illustrative planning suggestions from Kay & Co.

Related guides

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